Case Study

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Case Study

As Chief Operating Officer of the Alameda Power & Telecom deployment:

The Notice to Proceed (NTP) was received on December 4, 2000.  In anticipation of the NTP we started planning in September 2000.  The head-end building was finished, the head-end was built, the outside plant installed, the billing system implemented, the marketing plans implemented, channel content contracted, and customer service organizations hired and trained for a Juy 4, 2001 service launch of CATV (we "launched" with a Beta test).  Internet Access services were delayed due to PacBell strategic incompetence and were launched in early 2002.  As of April 2002:  40 nodes (approx. 50% of the outside plant) up and running, 3400 CATV customers (up to 35% market share in earliest nodes), 800 Internet Access customers.  Year 1 expected customer accounts were exceeded within 8 months.  My involvement concluded in November 2001 when the going concern was considered to be self-sufficient; my goal was service initiation and revenue generation.  The team was located in California, Indiana, Pennsylvania, and New York.

References available on request.