Experience Representative Consulting Projects Team leadership to develop new products and services with client teams including marketing, operations and engineering staff. Results include actionable market plans, implementation requirements, internal research identification, market research, and product plans. Recent projects include: Preparing a healthcare education market strategy for a Fortune 100. Teaching international and domestic pharmaceutical business plan development to MBA students. Prepared online graduate course, “IT Issues in Health Care.”  Received three-year appointment to the adjunct faculty. Acted as Director of Operations for an MBA program that experienced an unexpected 80% turnover in staff. Integrated program into university systems, organized business plan and day-to-day activities, trained staff. Led new product planning and implementation effort for a not-for-profit to offer an audiobook format via the Internet. Product and service development work completed for commercial, municipal government, and not-for-profit entities: assessment of eligibility and application for RUS Broadband funds for HFC CATV system coordinate preparation of RFP for voice/data/video services for a Naval base prepared cost/benefit analysis of BPL v. FTTP v. Wireless business opportunity developed financial model and business plan for a Broadband over PowerLine Internet service and deployment for a MidWest municipality (2nd commercially available BPL deployment in US) reviewed and validated business plans for HFC and FTTP opportunities including oversight of primary market research acted as COO for a cable TV overbuild for a city in California (see Case Study) prepared financial model and business plan for VOIP and fiber services to business customers. Prepare business plans, using a collaborative approach, for new and competitive ventures in both the telecommunications and energy industries. Support partnership and acquisition projects with marketing and financial analysis. Opportunities evaluated include: Power Quality Service for commercial and industrial customers for a large Southwest utility defnition of a series of Distribution Services for High Voltage Customers using the team approach plus market research support for a large Midwest utility Business Opportunity Analysis for an Energy Information Service for a large Midwest utility definition of a series of AMR-enabled services for Industrial customers telephony and CLEC business cases for an electric muni providing CATV site rental and leasing for cellular and PCS wireless carriers switched video services for both the university and health care markets subsidiary opportunity assessment fiber backbone installations international business start-ups TV-centric web service water heater rental and distribution services. Guest speaker sections describing corporate experiences associated with marketing in a deregulating environment, regulatory strategy, new product implementation. Presentations, workshops, and training programs to: • develop new products and services with marketing, operations and engineering staff • introduce business planning and product development concepts to cross-functional teams of employees • introduce telecommunications-specific business planning, product development issues, implementation issues, and technologies to new employees, attorneys, marketing, and operations personnel. Research and preparation of white papers, competitive analyses and market analyses for policy makers. Such as: • Comparing the telecommunications and energy industry deregulatory situations. Well-versed in inappropriate and faulty analogies between the two industries. • Researched 80 utilities doing business in the telecommunications marketplace. Designed and populated database, analyzed activity, and wrote report for distribution to government policy makers and industry strategists. • Assessment of the market and the competition for an energy information service designed for large business customers. • In-depth studies and articles concerning utility involvement with Internet. • Stock valuation analysis of electric companies with telecom strategies. Representative Industry Experience • Created the process to prepare Bell Atlantic's first marketing plan for the competitive post-divestiture environment: • condensed 11 Line of Business Plans and integrated into one corporate view • organized over 250 products and services by market segment • identified products and services available for not-yet-existing customer groups • identified marketing issues requiring regulatory and legal involvement and/or resolution • specified action items and initiatives for implementation of strategy. • Prepared international business development plan for a large telecommunications corporation. Thirteen Asia/Pacific countries were research and analyzed to identify markets for company's strengths. Key participant of implementation team. • Product introduction of a network-based fax service for residential and business customers. Introduction activity consisted of equipment installation, operations plan, customer services methods and procedures, pricing, advertising, billing arrangements, new service welcome package. Authorization: $10M capital, $6M expense. • Managed team of gas & electric utility managers to develop scenarios and financial models to support strategic planning initiatives. Financial analysis used to evaluate impact of external events and corporate initiatives. • Project implementation work which includes determination of sequence of events required to provide service, timetable negotiation, and liaison between marketing, operations, and engineering for projects associated with: • private data networks combining fiber, microwave, and interoffice transmission services for large business customers • central office services (Centrex) installations for business customers • premises services (PBX and wiring) installations for business customers. • Key participant in Health Care venture opportunity for video application: • collaborated with entrepreneurs to develop business plan • prepared financial statements, assessed valuation, coordinated Due Diligence. • Primary point of contact between Ford Motor Company and its independent franchise dealers in Wisconsin: • promoted company product mix and company sponsored sales/service programs • assisted with advertising, promotions, sales meetings, incentives, training • counseled dealers on establishment and achievement of sales and profit goals • prepared detailed operational reviews.